Taking advantage of over two decades of business intelligence and data warehousing experience and dozens of projects, Athena IT Solutions works with software vendors to help increase their visibility, position their products and connect with customers. We are not just industry analysts who talk to people, but rather practitioners who have been in the trenches and understand what is needed, what works, and where the pain is.
Our vendor services include:
- Development of white papers for your customers and prospects
- Webinars
- Architectural or solutions guide for your professional services staff, partners and systems integrators
- Seminar speaking
- Podcast interviews
- Creation of presentations and other sales tools
- Contributing to your blog
- Presenting at your regional user group meetings or user conferences
- Product assessments
- Best practices guides
- Market planning, positioning and research
Examples of vendor marketing projects:
- Webinar with Composite Software: A Novel Approach to the Analytic Sandbox Challenge
- Whitepaper for Composite Software: Analytics Best Practices: The Analytical Sandbox
- Whitepaper for Composite Software: Analytics Best Practices: The Analytical Hub
- Whitepaper for Composite Software: A Better Way to Fuel Analytical Needs
- Informatica blog series
- Informatica EDW assessment
- Whitepaper for Informatica: A Case for Assessing Your Enterprise Data Warehousing (EDW) Readiness: Driving Competitive Advantage Through Increased EDW Maturity
- Webinar with Snowflake Computing: A Revolutionary Approach to Modernizing the Data Warehouse
- Webinar with MarkLogic: The New Database Frontier
- Webinar with IBM: Hadoop 2.0 - From Open Source Projects to Enterprise Solutions
- Whitepaper for Board MIT: Improve Your Data Shadow Systems
- Whitepaper for Expressor: Data Integration: Increasing its Success and ROI
- Whitepaper for Cosort:Breaking the Data Integration Bottleneck: Accelerating DW, BI, MDM, CDI, and CPM Operations