Vendor Marketing Services

Taking advantage of over two decades of business intelligence and data warehousing experience and dozens of projects, Athena IT Solutions works with software vendors to help increase their visibility, position their products and connect with customers. We are not just industry analysts who talk to people, but rather practitioners who have been in the trenches and understand what is needed, what works, and where the pain is.

Our vendor services include:

  • Development of white papers for your customers and prospects
  • Webinars
  • Architectural or solutions guide for your professional services staff, partners and systems integrators
  • Seminar speaking
  • Podcast interviews
  • Creation of presentations and other sales tools
  • Contributing to your blog
  • Presenting at your regional user group meetings or user conferences
  • Product assessments
  • Best practices guides
  • Market planning, positioning and research