Selling database projects internally: business needs trump tech specs

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Selling database projects internally: business needs trump tech specs

published in SearchDataManagementBusinesses are awash with ever-increasing amounts of data created in their transaction systems and then used by business executives and workers striving to analyze all of the information. And behind every enterprise application, and every business intelligence (BI) dashboard and report, is a database.

Forrester Research Inc. predicted last year that the worldwide database market, including software license fees plus technical support and services costs, would grow to $32 billion by 2013, up from $27 billion at the time. But despite the ongoing growth, and the status of databases as the foundation enabling information access and analytics within organizations, IT can often be frustrated in its attempts to get approval for database projects from business executives.

That raises two questions: What database technologies or strategies should IT managers consider for use, and how should they sell database investments to the business?

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