ETL is not pervasive yet!

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ETL is not pervasive yet!

Recently I moderated a panel at the Boston TDWI chapter
(I am a chapter officer) on emerging trends in business intelligence
(BI). I framed the discussion by having the panelists position
technology in the five stages of the Gartner Hype Cycle.

It was a lot of fun and provided some good insights. The panel
agreed that ETL was on the productivity plateau — meaning it was
mainstream and commonplace. Everyone assumes everyone is doing it, but
I challenged whether it was truly pervasive.

To support my claim I did an informal survey of the audience and
asked some questions on their use of ETL. Sure enough, everyone was
using it — that’s great news. And everyone was using it to load their
data warehouse — again terrific.

But here is where the fun and eye-opening insight begins. When asked
if they used their ETL tool to load their data marts it turns out most
did not. And how many loaded their OLAP cubes with their ETL tool?
Almost nobody.

>>>Click to read the rest of ETL is not pervasive yet!

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