Data Integration Myth #5: Because this project will benefit the business users, there’s no need to market it to them.

Data Integration Myth #4:If you build the “right” data integration solution, everyone will use it and the stovepipes will go away.
June 15, 2006
Data Integration Myth #6: We can do this project without the help of the line of business.
June 29, 2006
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Data Integration Myth #5: Because this project will benefit the business users, there’s no need to market it to them.

It’s tempting to ignore this. However, the promise of business
results is what gets a project staffed and implemented; therefore, an
internal awareness and marketing campaign is essential. Even after the
project is approved and budgeted, it’s important to get business
sponsors, users and IT staff excited and involved. Your data warehouse
might be viewed as successful, but the budgets can still be cut because
of the business perception that it is "good enough."

Meet
with your business users and sponsors to determine the perception of
your data warehouse program and future expectations. You may need to
deliver presentations, workshops or training sessions that sell the
business benefits of the data warehouse program in the context of your
industry and company.

1 Comment

  1. http://www.architected.info/blog/85

    The Data Doghouse had an interesting point in Data Integration Myth #5. The article discusses the (often unmet) need for communication within data-related projects. The author believes (and I totally agree) that often technologists believe that they…

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