IT Business Edge asked me three questions on helping customers address data quality issues, which many companies tend to avoid addressing at all.

1. You’ve written that a lot of IT groups seem to feel
   data quality problems are so overwhelming that they just give up. Is
   there an alternative?
2. Could you talk about some of the challenge of matching business metrics to source metrics?
3. Will problems associated with regulatory compliance help sell the concept of data quality to upper management?

The responses are posted here.