Athena IT Solutions has written many business intelligence and data warehousing white papers that cover an industry topic or market segment that could be useful to you, and to your customers and prospects.

Generally, there are two major sections to the white paper:

  • The first section describes the problems or opportunities covered by the topic along with approaches to provide solutions.
  • The second section describes products and services related to the solution and their advantages and benefits.
White papers can help to better understand how to address common problems together with potential solutions. White papers can provide excellent marketing and pre-sales collateral, as well as assisting your staff to understand industry topics in detail beyond the hype and buzzwords. Our BI white papers are generally 10 to 20 pages in length. White papers may also be the basis for a seminar or user group presentation.