Let’s look into the crystal ball for 2008. What industry trends will affect our industry
during the next year and beyond? These trends
are NOT product pitches nor are they all positive.
There are two underlying themes across all these trends. First, total cost of ownership (TCO) is a
significant factor in the adoption of trends. TCO is not merely license
costs, but how much time, resources, skills and change is necessary to
implement a trend. Budget costs are often trivial in the overall TCO
calculation. Trends that lower the TCO for BI, DW and performance management
will accelerate their adoption.
The second theme is
that most enterprises need an evolutionary approach rather than a revolutionary
approach. Enterprises (that are a real operating business) have data and
people reporting/analyzing that data to make business decisions. They might not
be doing it well (getting the data), but they are doing it now.
Trends where the underlying systems, data and people can
evolve will have a greater chance for success. The big bang, i.e. replace
everything approach, sounds great, but most times it is cost-prohibitive and
people are not going to be able to absorb that much change anyway.
Enterprises are ready for changes, but not wholesale
replacements. And it often gets lost on the technologists, but enterprises are
in the business of selling product and services not building IT systems. These
systems are support functions only. No
matter how cool the new tool is, it is only useful if it helps the business
sell more or make more profit.
The 8 for ’08 trends that should be making significant
impact on our industry:
Each week we will discuss one of the trends.