In his article in Big Data, Bob Eve offers this quote from Professors Andrew McAfee and Erik Brynjolfsson of MIT:
“Companies that inject Big Data and analytics into their operations show productivity rates and profitability that are 5% to 6% higher than those of their peers.”
Data is the critical success factor. Because without data, there can be no analysis. Data virtualization can accelerate development of a new analytic or refinement an existing one. With data virtualization you can easily:
Read more about this in my free white paper on Analytic Data Hub design entitled Analytics Best Practices: The Analytical Hub.